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how-to-choose-your-perfect-pillow
GUIDES

How to Choose Your Perfect Pillow

To make your pillow search easier, and hopefully bring an end to stiff necks and sleepless nights, we’ve broken down the basics of what to look for when searching for the right pillow for you - whether you're a front sleeper, side sleeper, or back sleeper.

PillowsPillows

High loft, low loft, medium density, soft, firm, natural fill, wool blend, microfibre, memory foam… Is your head spinning as much as ours?!

Put simply, a pillow is designed to fill the space between the mattress and where your head should align, supporting the natural curvature of your spine. This gap will vary in width depending on the position you tend to sleep in. Therefore, different types of sleepers should have different types of pillows.

To help you pick your pillow, we’ve selected the ideal pillow for four main sleeping groups: Back Sleepers, Stomach Sleepers, Side Sleepers, and those that can’t quite decide… we’ll call them Combination Sleepers.

  Side Sleepers Back Sleepers Stomach Sleepers Combo Sleepers
Profile Medium to High Medium Low Medium
Density

Medium to Firm

Medium to Firm

Soft to Medium

Medium
Shape

Standard or Contour

Standard or
Contour

Standard Standard

The Best Pillow for Side Sleepers

Pillow Profile: Medium - High
Pillow Density: Medium - Firm


Side sleepers have the largest gap to fill between where their shoulder rests on the mattress and where their head should naturally sit. Because of this, side sleepers should look for a high loft or high-profile pillow. Low profile or low loft pillows will cause your neck to bend at an uncomfortable angle, resulting in potential headaches, neck pain, and low-quality sleep.

For side sleepers who prefer a firmer pillow

Wool Blend PillowWool Blend Pillow

Wool Blend Pillow

- Medium to High Profile
- Medium Softness
- Made from Wool and Polyester
- Cotton Japara Cover
- 900 grams
- Absorbent
- Durable
- Hypoallergenic

Memory Foam High Profile Pillow

- Firm
- High Profile
- Excellent Support
- 1300gsm
- Resilient
- Hypoallergenic
- Memory Foam Core Contours to Head and Neck
- Removable Cotton Sateen Cover
- Air before use

High Profile Memory Foam PillowHigh Profile Memory Foam Pillow

For side sleepers who prefer a softer pillow

Microfibre PillowMicrofibre Pillow

Microfibre Pillow

- Medium Profile
- Medium Softness
- Hypoallergenic
- Cotton Japara Cover
- 800 grams
- Soft and Lightweight
- Great alternative to feather/down for allergy sufferers

The Best Pillow for Back Sleepers

Pillow Profile: Medium
Pillow Density: Medium - Firm


If you’re someone who sleeps on your back, it’s important to make sure your head isn’t raised too high off the mattress. Pillows with a high profile can push your head forward and create an unnatural curve in your spine which will, once again, impact your sleep and potentially lead to headaches and neck pain. To maintain the natural curve of your spine, try either a firm, medium-loft pillow or invest in a high-loft, soft pillow that your head can sink into. Avoid high-loft, firm pillows!

For back sleepers who prefer a firmer pillow

As the gap between your body and the mattress is only small when you sleep on your back, a low to medium profile pillow is ideal. Memory foam pillows are perfect for back sleepers as they provide support without too much loft.

With a medium loft and density, the polyurethane core of our Memory Foam Medium Profile Pillow temporarily contours to the shape of your head to provide comfort and support while you sleep. Our Memory Foam Contour Pillow also has raised, curved edges to perfectly contour to the back of your head and neck, providing excellent support for back sleepers.

Medium Profile Memory Foam Pillow

- Firm
- Medium Profile
- Excellent Support
- 1200gsm
- Resilient
- Hypoallergenic
- Memory Foam Core Contours to Head and Neck
- Removable Cotton Sateen Cover
- Air before use

Medium Profile Memory Foam PillowMedium Profile Memory Foam Pillow
Memory Foam Contour PillowMemory Foam Contour Pillow

Memory Foam Contour Pillow

- Firm
- Raised, curved edges to contour to head & neck
- Excellent support
- 1000gsm
- Resilient
- Hypoallergenic
- Memory Foam Contours to Head and Neck
- Removable Cotton Sateen Cover
- Air before use

For back sleepers who prefer a softer pillow

Soft goose down and feather will allow your head to naturally sink into the pillow while maintaining enough loft to keep your head supported. Extra soft and plush, our Luxury Goose Down and Feather Pillow is filled with a minimum 80% goose down. The higher ratio of down to feather means that the down clusters will expand naturally to their spherical shape, creating a luxuriously soft and supportive feel.

Classic Goose Feather Pillow

- Low to Medium Profile
- Soft and Lofty
Filled with White Goose Feather
- 900 grams
- Cotton Japara Cover

Classic Goose Feather PillowClassic Goose Feather Pillow
Platinum Duck Surronud PillowPlatinum Duck Surronud Pillow

Platinum Duck Surround Pillow

- Medium Profile
- Medium Softness
- Feather core with down surround
- Cotton Japara Cover
- Soft yet supportive
- 900 grams
- Minimum 80% down

Luxury 80% Goose Down Pillow

- Low to Medium Profile
- Luxuriously Soft and Lofty
- Minimum 80% Goose Down Filling
- Cotton Japara Cover
- 600 grams
- High percentage of down results in fewer quills & lighter, softer feel 

Luxury Goose Down PillowLuxury Goose Down Pillow
Microfibre PillowMicrofibre Pillow

Microfibre Pillow

- Medium Profile
- Medium Softness
- Hypoallergenic
- Cotton Japara Cover
- 800 grams
- Soft and Lightweight
- Great alternative to feather/down for allergy sufferers

The Best Pillow for Stomach Sleepers

Pillow Profile: Low
Pillow Density: Soft-Medium


Stomach sleepers require a low-profile or low-loft pillow to keep their back in a neutral position. As there’s only a small space between the mattress and where your head should rest, a thinner pillow will ensure your head and neck isn’t twisted into an awkward position.

While a low, soft pillow is generally recommended for front sleepers, a low-profile memory foam may also be suitable for those who prefer something a little firmer. It’s important to ensure you select a thinner memory foam pillow to avoid your head angling upwards.

Classic Goose Feather Pillow

- Filled with White Goose Feather
- 900 grams
- Cotton Japara Cover
- Soft and Lofty

Classic Goose PillowClassic Goose Pillow
Hollowlight PillowHollowlight Pillow

Hollowlight Pillow

- Low to Medium Profile
- Soft and Light
- Gentle support
- Washable
- Hypoallergenic
- 600 grams
- Cotton cover, polyester filling
- Great for display pillows

Luxury 80% Goose Down Pillow

- Low to Medium Profile
- Luxuriously Soft and Lofty
- Minimum 80% Goose Down Filling
- Cotton Japara Cover
- 600 grams
- High percentage of down results in fewer quills & lighter, softer feel

Luxury Goose Feather PillowLuxury Goose Feather Pillow

The Best Pillow for Combination Sleepers

Pillow Profile: Medium
Pillow Density: Medium

 

If you’re someone who changes up their sleeping position from night to night, or throughout the night, you need a pillow that can support you through the tossing and turning.

We recommend avoiding memory foam. Naturally, if you’re moving throughout the night, you want a pillow that can adapt with you. Memory foam contours to the shape of your head and neck, meaning when you change positions it can take a little while to reshape. This can result in discomfort and put the head at an awkward angle if you’re switching from your back to your side, or your side to your front.

To keep you comfortable, a high-loft, soft pillow or medium-loft, firm pillow may be the best option for you.

For combination sleepers who prefer a firmer pillow

Try a Wool Blend pillow. With the perfect balance of medium loft and medium softness, a wool pillow will keep its shape as you move throughout the night while being adaptable enough to retain the alignment of your spine.

Wool Blend PillowWool Blend Pillow

Wool Blend Pillow

- Medium to High Profile
- Medium Softness
- Made from Wool and Polyester
- Cotton Japara Cover
- 900 grams
- Absorbent
- Durable
- Hypoallergenic

For combination sleepers who prefer a softer pillow

A Microfibre, Down, or Feather pillow may be for you. These fills are soft and adaptable, meaning your pillow will adjust quickly and easily to however you’re sleeping.

Microfibre Pillow

- Medium Profile
- Medium Softness
- Hypoallergenic
- Cotton Japara Cover
- 800 grams
- Soft and Lightweight
- Great alternative to feather/down for allergy sufferers

Microfibre PillowMicrofibre Pillow
Platinum Duck PillowPlatinum Duck Pillow

Platinum Duck Surround Pillow

- Medium Profile
- Medium Softness
- Feather core with down surround
- Cotton Japara Cover
- Soft yet supportive
- 900 grams
- Minimum 80% down

Pillows by Profile & Density

 Pillow Fabrication: Profile (low, medium, high): Softness (soft, medium, firm):
Platinum Duck Surround Medium Medium
Hollowlight Low - Medium Soft
Medium Profile Memory Foam Medium Firm
High Profile Memory Foam High Firm
Contour Memory Foam Contour Firm
Luxury 80% Goose Down Low - Medium Soft
Classic Goose Feather Low - Medium Soft
Microfibre Medium Soft - Medium
Wool Blend Medium - High Medium

A Few Things to Remember...

1. If a firmer, flatter pillow suits your sleeping style but you still like your bed to look full and fluffy, try layering your sleeping pillows with some decorative pillows. Our Hollowlight pillow is budget-friendly and works perfectly dressed in a decorative pillow sham to give your bed a layered look. Don’t forget to add a European pillow for a stylist’s touch.

2. Upsized the bed recently and standard pillows are looking a little lost on the mattress? Try out a king-sized pillow to keep the bed looking full and inviting.

3. ALWAYS… yes, always… invest in a pillow protector to keep your pillows fresh for as long as possible! Machine washable and budget-friendly, our pillow protectors will keep your new perfect pillow clean and fresh.

Sleep Soundly with your Perfect Pillow

Now that you've found your perfect pillow, it's time to have a great night sleep.